Post by account_disabled on Dec 26, 2023 5:13:49 GMT -5
María José Le chuga has been named Associate Partner in Iberia (Spain and Portugal) of the Shopper Marketing consultancy The Retail Factory , the most prestigious independent consultancy in Latin America, with presence in Mexico, Chile, Argentina, Peru, Bolivia, Colombia , Ecuador, Guatemala and Costa Rica, where it has established itself as the benchmark in the area of Buyer Behavior. Lechuga has more than 20 years of experience in Shopper & Retail Marketing and Market Research , both in leading manufacturers such as Diageo, and in different consulting firms, where he has always worked with different client profiles and sectors such as L'Oréal, Coca-Cola, Desigual, Samsung, Sanofi or Retailers like Dia or Lild. He began his career in market research at IRI , working on all point-of-sale tactics with a 360º view of Retail until leading the Shopper area.
In 2016 she joined the Ipsos Market Research Institute as Shopper & Retail Manager for Spain, and was one of the references in Shopper matters for the Group, participating in International Conventions and Phone Number List main Shopper Forums of reference. During her stay at IPSOS, she worked in different competitive environments, such as electronics, perfumery and beauty, retailers, and was responsible for different events and publications with national and international impact. According to Jean Marc Ziegler, Founding Partner of The Retail Factory, “ we are sure that María José's experience will contribute to the development of the business in Spain and Portugal, as the spearhead of our European expansion.
The development of our methodology with the ultimate goal of generating profitable growth to the business or commercial area through a unique Shopper Management model is a proven success in numerous sectors and clients in Latin America, and therefore guarantees being a particularly necessary partner. in difficult times for brands and retail, like the ones we are experiencing.” María José Lechuga has a degree in Economics and Business Sciences from the University of Murcia and has an MBA from the Instituto de Empresa. She has a Blog “The Shopper Factory” where she writes about the shopper and new trends and purchasing scenarios, in addition to collaborating with specialized press and different Universities and Business Schools.
In 2016 she joined the Ipsos Market Research Institute as Shopper & Retail Manager for Spain, and was one of the references in Shopper matters for the Group, participating in International Conventions and Phone Number List main Shopper Forums of reference. During her stay at IPSOS, she worked in different competitive environments, such as electronics, perfumery and beauty, retailers, and was responsible for different events and publications with national and international impact. According to Jean Marc Ziegler, Founding Partner of The Retail Factory, “ we are sure that María José's experience will contribute to the development of the business in Spain and Portugal, as the spearhead of our European expansion.
The development of our methodology with the ultimate goal of generating profitable growth to the business or commercial area through a unique Shopper Management model is a proven success in numerous sectors and clients in Latin America, and therefore guarantees being a particularly necessary partner. in difficult times for brands and retail, like the ones we are experiencing.” María José Lechuga has a degree in Economics and Business Sciences from the University of Murcia and has an MBA from the Instituto de Empresa. She has a Blog “The Shopper Factory” where she writes about the shopper and new trends and purchasing scenarios, in addition to collaborating with specialized press and different Universities and Business Schools.